Full Disclosure
hard-hitting, frank conversations with those that have been there, done it and worn the t-shirt.
Watch the recordings of these incredible sessions below
September was Pricing Month
We focussed on all things pricing:
- Different perspectives from experts on pricing, from around the world.
- New ideas or progressions on existing perspectives, different angles and mindset shifts.
- A different expert each week in September.
Learn from industry experts
In each session, you will hear from an industry legend and world-class authority on pricing. They’ve all got years of experience, are renowned in their fields and you can expect great content. They won’t all agree. But that’s exactly the point.
Mark Wickersham
7 pricing mistakes that are killing your profits
Ron Baker
value pricing 2.0 and the subscription model
Jody Padar
scoping & pricing like a pro
James Ashford
feel the fear and take the jump!
PRICING MONTH is not to be missed
and you can still be part of it with all the recordings
How do you ensure that you can really charge what you’re worth?
How do you get the team to price consistently?
Do you use menu, fixed, value or 3 tier pricing and when?
How do you get the client to say yes?
How do you deal with scope creep?
Meet your speakers
Mark Wickersham
Value pricing academy | Professional speaker, author and trainer
Mark is known as the most sought-after profit improvement expert in the accounting community.
Mark is also a widely published author on practice issues. In May 2011 his first book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller.
In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award.
Ron Baker
Founder of VeraSage Institute | Radio Talk-Show Host, The Soul of Enterprise at VoiceAmerica
Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally.
Ron has authored seven best-selling books, including The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing.
Ron has toured the world, spreading his value-pricing message to over 250,000 professionals. He has been named on Accounting Today’s 2001-2007, and 2011-2020 Top 100 and Top 10 Most Influential People in the profession; and inducted into the CPA Practice Advisor Hall of Fame in 2018. He is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California.
Jody Padar
Vice President of Strategy at | Botkeeper - Founder of Radical CPA
Jody is one of the accounting profession’s foremost visionaries and pioneers. Consistently named as one of the Top 100 Most Influential to the Profession by Accounting Today, Jody has led the transition of next-generation public accounting firms through open collaboration and change management.
Jody is the author of From Success to Significance: The Radical CPA Guide and The Radical CPA: New Rules for the Future-Ready Firm and is VP of Strategy for Botkeeper.
James Ashford
Founder of GoProposal & OverSuite | Bestselling Author of "Selling to Serve"
James helps accountants and bookkeepers to price more profitably, sell more confidently and to give significantly more value to their clients.
He has achieved this in his own firm - MAP. - where along with Founder Paul Barnes, they first developed GoProposal and implemented a sales culture to ensure they were maximising the value of their clients.
James now helps thousands of accountants and bookkeepers around the world to achieve the same through his software - GoProposal - his philosophies, strategies, videos, books and keynote talks.
