We focussed on all things pricing:
- Different perspectives from experts on pricing, from around the world.
- New ideas or progressions on existing perspectives, different angles and mindset shifts.
- A different expert each week in September.
In each session, you will hear from an industry legend and world-class authority on pricing. They’ve all got years of experience, are renowned in their fields and you can expect great content. They won’t all agree. But that’s exactly the point.
How do you ensure that you can really charge what you’re worth?
How do you get the team to price consistently?
Do you use menu, fixed, value or 3 tier pricing and when?
How do you get the client to say yes?
How do you deal with scope creep?