The NextGen Business Advisory Accelerator

If free events actually worked, your firm would already be flying.

You’ve been to the webinars. The conferences. The “advisory masterclasses.”

You left with good ideas, but the same firm.

That’s because ideas don’t build businesses. Systems do.

The NextGen Accelerator is the three-day implementation lab that embeds a system behind advisory that actually works — in the real world, with real clients — inside firms like yours.

Run by accountants who’ve been there and done it, not consultants who haven’t.

(we've grown our firms by 14.3×/19.2× in three/six years - with 143%/60% annual compounded growth rates. Proven, repeatable, teachable.)

It's an accelerator in its truest sense. It's all about the 'how' and not just more of the 'what'.

Three days working on your firm - defining, marketing, selling, and enabling business advisory.

The old accounting model is broken.

Clients expect more. Teams want meaning.

AI is rewriting what value looks like.

You can’t just “add advisory.” You have to rebuild how you create, price, and deliver it.

This is where you learn — and embed — that new model: the NextGen Advisory Framework.

A complete system for scalable, profitable, team-led advisory.

🧭 Day 1 – Redefine advisory. Reignite belief.

See advisory in a way you’ve never seen it before.

Discover what clients actually want, why they buy, and how to position your firm to deliver it profitably.

You’ll uncover the NextGen Advisory Framework — the proven system behind firms generating £100k+ in profit uplift — and calculate your own untapped potential.

Hear real success stories like Penny’s £120k turnaround in six months, and start designing the blueprint for your firm’s next breakthrough.

→ Leave knowing exactly what’s possible — and what it will take to get there.

💡 Day 2 – Create stories that sell. Systems that scale.

Turn insight into income.

Learn how to design and deliver events that generate £100k+ in new advisory revenue — from existing clients.

Master the art of storytelling to win hearts and wallets, and apply the CLEAR Framework to client meetings that convert.

Then, design your advisory sales funnel — a repeatable, scalable system for creating momentum and consistent opportunity.

→ Leave with the tools, stories, and structure to grow advisory without adding stress.

🚀 Day 3 – Build momentum. Generate results.

Now it’s about leadership, rhythm, and results.

Discover the 6Cs of High-Performing Firms, hold client meetings that lead to “yes,” and embed advisory confidence across your team.

See how meetings that move the needle for clients are easier to systemise than you think.

Design accountability structures, map your next 90-day sprint, and lock in the actions that make advisory your firm’s next growth engine.

→ Leave confident, focused, and equipped to make advisory your firm’s next engine of profit.

🎯 Inspiration → Implementation → Integration

Each day builds on the last — from vision to action to results.

It’s not theory. It’s the system that’s transforming firms — and the way accountants work — for good.

Why you?

Because you’re already successful — but it’s costing you time, headspace and margin.

Because it's stuck with the partners to deliver — and you're already responsible for too much.

Because your team could deliver more — if they had the structure, tools, and confidence.

Because you’ve tried to make advisory work before… and this time, you want it to stick.

You don’t need another idea.

You need a system that works inside your firm, not just on a slide.

Why pay?

Because free events don’t change firms.

They give you a buzz. But they don’t give you a blueprint.

The Accelerator is three days of doing — and learning (and hearing) the how, from other accountants who are doing it.

You'll also get expert guidance and input on your firm.

And, you’ll leave with:

✅ A working advisory framework for your firm.
✅ A mapped sales funnel that drives recurring revenue.
✅ A proven client-meeting structure that converts.
✅ A 90-day action plan that keeps you moving.

If you feel that’s not worth it, then the free events are always still there.

**NextGen makes "selling"* advisory easier** (our members' average conversion rate is 66%)

*Professional services are bought, not sold. Clarity does the hard work for you; visually with simplicity and clearly demonstrating your value.

Across three days, you will:

💡 Redefine advisory for a post-AI world — and explain it so clients instantly “get it.”

💰 Quantify your untapped profit potential — design your own £120k roadmap (just like Penny Rowden, who will explain all).

🗣️ Learn how to sell without “selling” using the Client Buying Experience.

🤝 Deliver advisory that clients love with the CLEAR meeting framework.

📈 Map your firm’s sales funnel to generate consistent opportunities.

✨ Design the service moments that make your firm unforgettable.

👥 Strengthen your team with the 6 Cs of High-Performing Firms.

🧭 Leave with a 90-day implementation plan and accountability built in.

Every hour of these three days will return more than it costs.

This isn’t an expense — it’s a multiplier.

🎯 £3,750* for the first seat per firm

💥 Additional seats are available at £695*

(Includes all sessions, worksheets, lunches every day, evening buffet on the first two evenings, and refreshments.)

*plus vat

✅ Accounting firm owners and partners ready to build recurring advisory revenue.

✅ Firms stuck in compliance who know there’s more potential.

✅ Leaders who’ve tried advisory before and want a framework that finally works.

✅ Ambitious accountants who want proof, not promises.

Reserve you seat

We run the NextGen Accelerator quarterly. The next event is on 3-5 December at Heathrow, London.

Three days.
Real systems.
Real results.

👉 Book your place below or set up a call with one of the team

£3,750* for the first firm place. (Additional seats £695* — limited allocation.)

* plus vat

If this sounds too good to be true, why do it?

Surprisingly, nobody else has bothered to do this — to actually help embed a firm-wide system behind advisory, that actually works in the real world.

The bottom line is that we know our own worth and the potential you have.

We’re bringing together our decades of experience working in our own accounting firms and helping others, bypassing and shortcutting the problems and challenges that come with that — so you can jump the curve.

We’re going to help you get your worth.

Average prices get average results. Higher prices get great results.

As accountants, we are seen to have an issue with price. And because there are so many free events around, it can make us even more price-sensitive when looking at a paid-for event.

Naturally, there will be opportunities for those of you who are ready to continue working together, where appropriate.

Accountants like you have come away from our events generating £60K within a short period of time. But you’ve also got the opportunity, in just 12 months from 90 minutes per week, to 10X your investment.

Now is the time!

Aynsley Damery (BComm FCA CPA) and Steven Briginshaw (FCA FMAAT) are multi-award-winning Chartered Accountants that have created, built, and sold a number of accounting firms.

Trailblazers in accounting innovation, they bring rich experience from Big4, regional and local accounting firms. Renowned for transforming their own practices into beacons of business advisory excellence, their insights are rooted in advising thousands of businesses globally.

Some of the UK's most influential accountants, their expertise lies in empowering firms to unlock their potential, leveraging data-driven strategies for growth and success.

As seasoned international keynote speakers, they have captivated audiences at major industry events such as QBConnect San Jose and London, Xerocon London, ICAEW Practice Conference, CPA Ireland, Accountancy Europe and many more.

They've hosted (and appeared on) panels and roundtable discussions for almost every regulatory body. Aynsley has also spoken at entrepreneurial events around the world, including Necker Island.

Their engaging speaking styles, combined with deep expertise in business advisory and accounting innovation, have made them sought-after speakers. They are known for delivering actionable strategies, inspiring change & driving excellence.

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Built by industry experts, based on over 50 years of experience and working with thousands of accounting firms implementing business advisory services. We know what works and why. We also know what doesn’t.

You can jump the curve and avoid the mistakes many others make.